Our Office

The most direct way to contact us is usually by phone.  Bev our office Manager, Katy or Lauren will help you if they can, dealing with any enquiries you may have about saddles on our database, send out accessories if you would like to order some and take messages. If your call is specific to a particular agent or Dean and Gini, their contact details and  mobiles are listed on their profile pages. The office is manned from 9am till 4pm Monday to Friday . Occasionally the office phone may be unattended, if we are taking in a delivery. If there is no answer please leave a message and we will call you back as soon as we can. If your call is about an appointment and is urgent please contact Dean and Gini’s mobiles on days when the office is unattended, if the phones are out of signal, please send us a text because they often get through.

Your call is very important to us so please continue to call even if you get an international dial tone but please be aware that if we are saddle fitting we could take a while to get back to you as we are busy with customers, during International visits we often undertake whole day fitting clinics so would be grateful if you could please bear with us .

Thanks to modern technology we are also usually able to access our emails when away from home but if you get our out of office, again, please bear with us as we will be saddle fitting or may have lack of internet access but we hope to contact you within 24 hours. Large files with photos can sometimes be rejected by our server. If you do not get a reply please copy in our mobile emails, deansaddles@yahoo.co.uk and gini@thepainfreehorse.co.uk as these are web based and do not suffer the same issue.



Dean Woodward

Managing Director


Dean Woodward

Dean is the founder and Managing director of Woodward & Woodward LTD Trading as Saddle Exchange Saddling Solutions. He is also the trainer of all our agents, designer of the saddles, and most experienced Saddle Fitter. As the Senior Fitter Dean covers all areas of the UK not at present covered by his team of agents ( see Diary for details). He also regularly travels to Europe and other parts of the world by appointment.

Phone: 07976 826924
Email: dean@saddleexchange.com

Gini Woodward

Operations Director

Gini Woodward, Saddle Fitter, Designer & Trainer.Usually travels and fits with Dean, but also covers the local area herself when required. Please see details of their Combined Diary.

Phone: 07753835558
Email: gini@saddleexchange.com


 Office Manager




In late 2013 business had grown to where we needed more help in the office. Bev fitted the bill perfectly, having just moved to Somerset from Suffolk where she ran a competition yard.

The office is manned 9am till 4pm Monday to Friday and Bev together with her team of Katy and Lauren look after everything at base.  Please contact them with enquiries and bookings as they handle the diary, they can also look up information saddles on the database and posting out stock ordered online .